happen to be organic and fair trade, to Chiquita Bananas' bananas,
which are tasteless. In an article about Max Havelaar, Time magazine
wrote in 2005, "The name may not be as globally familiar as Dole or
Chiquita, and has only been on shelves since 1998. Yet in Switzerland it
has a remarkable 78% brand recognition rate and every second banana sold
now bears a Max Havelaar label — probably the highest penetration of
any fair-trade product in the world."
In Coop and Migros, Switzerland's biggest supermarket chains, Max
Havelaar bananas are always numbered "1" on the scales used by buyers.
My guess is that their name recognition is higher than 78% by now. There
is another reason not to buy Chiquita. Kyle de Beausset, a Harvard
student who writes the Immigration Orange blog, reports that Chiquita
has been forced to admit to funding right-wing paramilitary groups in
Colombia:
<http://immigration.campustap.com/blog/entry/view.aspx?Iid=158956>
